Lorenzo Cercelletta - Quietly Designing a Regenerative Future

This is our mini series about NanoValbruna. We are highlighting an international forum that brings scientists, entrepreneurs, professors, professionals, journalists, science communicators, and especially young people to the heart of the Julian Alps to talk about innovation, environment, and regeneration. Enjoy conversations with climate changemakers in Valbruna, Italy.ShownotesLorenzo Cercelletta is the director of Regenerative Design for ReGeneration Hub Friuli and founder of the Quiet design studio. He explores the profound impact of design on sustainability.  He challenges the individualistic tendencies in the design world, urging a shift towards a more community-focused and socially responsible approach. Lorenzo emphasizes the importance of circular design thinking, considering a product or service's entire lifecycle. He discusses his own design journey, from his early passion for drawing to working with startups in Berlin, and his current work restoring native ecosystems with Anonima Reforestazioni. Finally, he highlights NanoValbruna's commitment to measuring and reducing its environmental impact, demonstrating that sustainability must be practiced, not just preached.Episode in a glanceThe Role of Design in a Sustainable WorldLorenzo's Journey into DesignMisconceptions About DesignRegeneration vs. Sustainability: A Design PerspectiveLorenzo's Workshop at NanoValbrunaTracking NanoValbruna's Carbon FootprintAbout Lorenzo CercellettaLorenzo Cercelletta is the director of Regenerative Design for ReGeneration Hub Friuli, he brings his expertise in interaction design and circular thinking to NanoValbruna. He is also the founder of Quiet, a multidisciplinary design studio focused on creating human-centered and sustainable solutions.Connect with Lorenzo Cercelletta and his workQuiet Website: https://quiet.design/landerAnonima Reforestazioni Website: http://anonimariforestazioni.com/LinkedIn: https://www.linkedin.com/in/lorenzocercelletta/Instagram: https://www.instagram.com/lorenz.konrad/Instagram: https://www.instagram.com/anonima_riforestazioniSend us a message!