Lori Oliver and Jill MacRae, Sleep with The Inactive Company

Rick is joined by Lori Oliver and Jill MacRae, the co-founders of Atlanta-based, The Inactive Company. The Inactive Company launched nationally in conjunction with the Global Sleep Symposium (May 1 in NYC) its innovative sleep mask, Inactivators, as a science-backed solution to help combat stress by promoting deeper, restorative sleep. Inactivators feature a patented five-layer design. They are not just sleep masks; they act as a performance tool for anyone looking to enhance their sleep quality, especially during periods of heightened anxiety and stress. More than 60 million Americans suffer from chronic sleep disorders, and only one in three adults gets the recommended 7 to 9 hours of sleep each night. Even mild sleep deprivation can lead to increased stress, cognitive decline, and long-term health risks like high blood pressure and obesity. As April marked National Stress Awareness Month, Atlanta-based sleep performance company The Inactive Company is showcasing its innovative sleep mask, Inactivators, as a science-backed solution to help combat stress by promoting deeper, restorative sleep. Developed over more than a year, largely in collaboration with hospitality and performance brands such as Equinox Hotels, the National Football League, and Collegiate Football properties, the Inactivators feature a patented five-layer design. They are not just sleep masks; they act as a performance tool for anyone looking to enhance their sleep quality, especially during periods of heightened anxiety and stress. “Stress and sleep are closely interconnected. Each affects the other, and both can be improved with the right tools,” says Lori Oliver, co-founder of The Inactive Company. “Inactivators are designed to support your sleep physiology, allowing your body to restore, recover, and recharge each night.”