Lorna Jane Goes Luxe, Qantas Gets a Makeover, and TikTok Eats Retail

This week marks two years of This Week in E-Commerce and the hot takes are flowing as freely as ever.Mal’s just landed in Sydney to deliver the IPX keynote, Alex is dropping a new webinar series, and the industry hasn’t slowed down one bit.From Qantas’ fashion-forward makeover to Lorna Jane’s bold lifestyle play, and the relentless rise of TikTok Shop, Mal and Alex cover the stories that matter — with a healthy side of chaotic retail energy.🧵 Topics this week:✈️ Qantas taps Rebecca Vallance for new crew uniforms — and it’s about more than just looks.🧘‍♀️ Lorna Jane acquires a luxury wellness retreat — the blueprint for lifestyle brand expansion?🎟️ Aussies spending big on experiences — concerts > groceries?🛍️ P. Louise breaks TikTok Shop records with $2.7M in 14 hours — and the rise of TikTok TV shopping studios.💳 Harvey Norman loses appeal over “interest-free” advertising — and the court wasn’t subtle about it.🧠 Retail’s mental health crisis — SDA report exposes shocking working conditions for frontline staff.🤖 The AI backlash continues — is the hype bubble about to burst?Mal and Alex also share their thoughts on building culture, respecting frontline retail workers, and the importance of designing marketing moments (not just new product drops).