Los Medinfluencers son la nueva moda en Redes Sociales

from IA & Marketing Digital de Negocios (y off-topics)

La pandemia ha impulsado la expansión de la búsqueda de información de salud en las redes sociales, destacando en el IV Estudio Salud y Vida de AEGON la aparición de medinfluencers. Cerca del 44% de los españoles buscan en línea información sobre síntomas, lo que ha promovido la proliferación de estos expertos en salud que comparten contenido valioso en redes sociales. Silvia Martínez destaca el cambio en las redes sociales de plataformas de entretenimiento a fuentes informativas, especialmente sobre temas de salud. Neus Soler subraya que en EE. UU., los influyentes en salud no solo evitan promover productos, sino que también generan conciencia sobre la credibilidad. Ana Jiménez-Zarco resalta que las opiniones de los medinfluencers son más creíbles que la publicidad directa y son una oportunidad de marketing para las marcas, aunque no recomienden productos. Sin embargo, puede haber conflictos debido a la diversidad de perfiles bajo el término "medinfluencer" y a la posibilidad de erosionar la credibilidad al mencionar marcas. En resumen, los medinfluencers han surgido como fuentes confiables en la información de salud en las redes sociales, con su valor radicando en su conocimiento y experiencia, aunque existen desafíos en la relación con las marcas y la credibilidad. TEKDI: Instituto de Marketing Digital de los Negocios Mejora los Resultados del Negocio con el Marketing Digital y la IA ► Dedicando solo 15 minutos al día con nuestra plataforma online con más de 125 cursos, másters y certificaciones con divertidas clases prácticas en video, acompañamiento de un tutor, mentorías en directo, retos reales en vivo y mucho más. ►►►https://tekdi.education/ Y no olvides suscribirte y valorar nuestro podcast ★★★★★

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This episode was published on August 18, 2023.

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