The Pricing Mistake Losing You Every Deal. Smart Used Car Pricing and Customer Communication

Price isn't a number — it's a conversation. In this episode we break down the pricing mistake costing used car dealers deals every day, how to communicate price to today's payment-focused buyer, and the strategies top-performing stores use to protect gross in a compressed market. Covering: used car pricing psychology, customer communication, and the process most dealerships are skipping. For dealer principals, GMs, and sales managers who want to win on value, not just on price. New episodes weekly at www.lottalkpodcast.com.