LotTalk Podcast: A New Competitor Has Entered The Ring.

Amazon is officially selling used and certified pre-owned cars online — and it’s changing the game for dealers. In this episode of Lot Talk, Chris Keene, Renaldo Leonard, and John Anderson break down what Amazon’s entry means for the industry, how to boost your fresh sale rate, and the seven key metrics every dealer must master. Plus, the five factors you control that drive SRPs and how to meet buyers exactly where they are.