Lotte Jones from The News Movement on the future of media

In this episode Lotte Jones, Chief Commercial Officer of The News Movement, helps up to explore the future of media and how new media is pushing traditional news media to innovate.She introduces us toThe News Movement, which is a modern media company, born on social providing factual content aimed at engaging Gen Z.We discuss the challenges The News Movement faced in building their commercial offerings for brands while growing organically (they now reach 100M views per month), of balancing the rigour of traditional journalism with the creativity of social media, and finding the right ways to support the creator economy.Lotte reminds us that:- Building community and engagement makes our organisations more resilient- When we're overwhelmed by the state of the world we need opportunities to take meaningful action- When working with clients don't be afraid to alter the brief!If you are not yet following The News Movement, Recount and Capsule, you can find them onInstagram, TikTok andYouTube. The episode was hosted by Tom Hadley, aMarketingKind member and founder ofExodus 25.