Lou Abramowski

Lou Abramowski - spent a decade joking he could build a 100k follower list on watching paint dry. Today, much to his surprise and delight, that's no joke. Dozens of brands, big and small, have benefited from his professional guidance on growth and entrepreneurship, including 8thBridge - cofounded in 2008, acquired in 2014 Jack Link's Beef Jerky - from 0 to 1M LIkes on Facebook OurFamilyWizard - from startup to #1 family management tool in the world Otterology - advisement to acquisition in 2 years Schedule 365 days of content in 30 seconds We help brands and publishers make sure a day never goes by without a post on Facebook or Twitter — optimizing engagement, growth, and brand awareness. Evergreen Content A critical piece of social strategy Conventional wisdom says social media posts are disposable and should be short-lived and current event driven. Our customers are discovering every day how mistaken this concept is and that evergreen content is a must-have! Twitter Daily actives is down Less than half of Twitter’s users log in every day and many suggest a large percentage of their users are bots. Over-thinking each tweet is a costly approach. Facebook Reach is plummeting Because the half life of a post is under an hour and the average reach is under 5%, adherence to publishing frequency is a critical piece of social media strategy. Dropbox Your evergreen library management tool Store your evergreen content library in a dropbox folder you can manage from your desktop, your phone, and even collaborate with your team. http://evergreen.to/ Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com Learn more about your ad choices. Visit megaphone.fm/adchoices