Lou Paskalis - CEO - AJL Advisory LLC

Lou Paskalis is a veteran advertising and marketing executive with over three decades of experience in digital transformation, media strategy, data governance, brand safety, and media accountability.He is the Founder and CEO of AJL Advisory LLC, a strategic marketing consultancy that helps senior marketers refine their narratives and assists ad tech companies in better understanding marketer needs. He also serves as Chief Strategy Officer at Ad Fontes Media, a news media accountability organization that rates news sources for bias and reliability, where he focuses on building advertiser opportunities in quality journalism.His career highlights include senior leadership roles at major brands:Senior Vice President of Customer Engagement, Media Investment, and Measurement at Bank of America (2013–2021), where he drove digital marketing transformation, pioneered marketing data governance platforms, and established one of the first dedicated brand safety practices among Fortune 500 companies.Vice President of Global Media, Content Development, and Mobile Marketing at American Express.Earlier roles at E. & J. Gallo Winery and others.He previously served as President and COO of MMA Global (Marketing + Media Alliance), a key industry trade group.Paskalis is a frequent commentator in outlets like The Wall Street Journal, Forbes, Adweek, and others on topics including privacy, brand safety, social media, and the future of news advertising. He holds an MBA in Marketing and Finance and a B.S. in Business Management from the University of Notre Dame. He is based in Manhattan and is active on advisory boards (e.g., Snapchat, VOX) and with organizations like the ANA and TAG.