Louis Vuitton se lance dans la beauté !

from Demake Up - Le podcast marketing beauté, mode, wellness · host Melodie Cesari Dewever

Le marché de la beauté est déjà saturé. Et pourtant, Louis Vuitton entre dans l’arène avec une promesse forte : réinventer la beauté de luxe — en collaboration avec la légendaire Pat McGrath.Est-ce un simple lancement de plus… ou une stratégie qui pourrait changer durablement les codes du secteur ?Dans cet épisode, j’analyse :Pourquoi ce “retard” est en réalité un timing parfaitement maîtriséLe rôle stratégique de Pat McGrath dans ce projetLes échecs récents d’autres maisons (Gucci, Valentino, Celine…)Ce que Louis Vuitton doit faire pour vraiment marquer les espritsEt ce que cela dit de l’évolution du luxe en 2025Je suis Mélodie Cesari Dewever, fondatrice de l’agence Marketing Inside Out et du Podcast Demake Up. Bienvenue dans Inside Lab, le laboratoire d'analyses & tendances marketing : pour les marques qui souhaitent se différencier et détecter les stratégies gagnantes dans ces secteurs, et pour ceux qui souhaitent devenir des consommateurs avertis.https://www.youtube.com/@melodiecesarihttps://www.instagram.com/insideoutbymelodie/https://www.instagram.com/agenceinsideout/#LouisVuittonBeaute #MarketingLuxe #StratégieDeMarque #PatMcGrath #Makeup2025 #LuxuryBeauty #InsideLab #DemakeUp #LVMH #StratégieBeauté #LuxeContemporain #Beauté #Mode #BienÊtre #BrandingBeauté

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This episode was published on June 25, 2025.

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