Louise Cummins on marketing, innovation & storytelling at H&R Block

Louise Cummins, Marketing and Digital Innovations Director at H&R Block, sits down with host Mark Jones to discuss how marketers can tap into the zeitgeist to tell stories that connect with customers' hearts and minds. Resources H&R Block H&R Block says it's ready to help consumers through this year's complicated tax season in new ads H&R Block launches 'The Big Questions' campaign by The Works and PHD You might also like… Ashley Killeen on brand storytelling during COVID-19 at OzHarvest Brent Hill on video content and collaboration during COVID-19 at SATC Fiona Le Brocq on brand relevance