Louise Tullin’s age old problem: 55/Redefined marketer makes the case for a better approach to age in advertising

In this episode, host Ben Norman is joined by Louise Tullin, Marketing Director at ⁠55/Redefined⁠, an organisation dedicated to changing life and work for people over 50 for the better.Louise and Ben tackle the issue of age in marketing and advertising, looking at how and why the over-50s are being ignored and just how big of a problem it is, through to the commercial case, and why brands should see age as a path to growth, not a box to tick.Plus, what can brands learn from Dove and The Olympic Committee on how to include over 55s without turning off younger audiences? And what can Amazon, Cadbury’s and Gogglebox tell us about the power of including older people in humour?Louise also plugs a load of great books and talks about cats.Links to everything discussed in the episode –⁠Revolting Women by Lucy Ryan ⁠⁠Invisible Women by Caroline Criado Perez⁠⁠Bolder by Carl Honore⁠⁠Much More to Come by Eleanor Mills ⁠⁠Lifelife: Cat’s Protection Fostering Scheme ⁠