Louisiana Tourism Marketing Highlights Culture, Scenic Byways and Unique Experiences

Vito Zuppardo of Miles Partnership joins Mornings with Brian Haldane to discuss how Louisiana promotes its unique culture, food, history and attractions to travelers. Zuppardo highlights scenic byways, food trails, major national marketing campaigns and Louisiana’s appearances in events such as the Macy’s Thanksgiving Day Parade and Rose Parade. He also explains how creative tourism marketing keeps Louisiana top of mind for visitors and turns national awareness into travel.