Love a Tower Full of Plain Wieners episode artwork

EPISODE · Apr 1, 2025 · 54 MIN

Love a Tower Full of Plain Wieners

from Love You To The Core · host Xanthe + Frank Appleyard

There’s an energy of RECKONING happening in the online business world right now, with so many of us rethinking offers, restructuring systems, realigning messaging, and entering Q2 with new perspective on how we want our work/life to feel. This episode is a response to THAT.We cover:• How to predict revenue for offers you’ve never launched before• What to reflect on before you tear it all down to make sure you rebuild a business you actually LIKE• Quarterly visioning and updating (or abandoning) goals you set at the top of the year• Why we’re retiring the majority of our education offers this month• What to order at our favourite restaurant in LA (Night+Market, we miss you already)• The “soft matter” of ranch dressing (and another creamy condiment we’re obsessed with right now)• An absolutely genius marketing campaign around the cost of eggs• Strong hot dog-related opinions• A disgusting fish that is actually just misunderstood

There’s an energy of RECKONING happening in the online business world right now, with so many of us rethinking offers, restructuring systems, realigning messaging, and entering Q2 with new perspective on how we want our work/life to feel. This episode is a response to THAT.We cover:• How to predict revenue for offers you’ve never launched before• What to reflect on before you tear it all down to make sure you rebuild a business you actually LIKE• Quarterly visioning and updating (or abandoning) goals you set at the top of the year• Why we’re retiring the majority of our education offers this month• What to order at our favourite restaurant in LA (Night+Market, we miss you already)• The “soft matter” of ranch dressing (and another creamy condiment we’re obsessed with right now)• An absolutely genius marketing campaign around the cost of eggs• Strong hot dog-related opinions• A disgusting fish that is actually just misunderstood

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Love a Tower Full of Plain Wieners

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This episode was published on April 1, 2025.

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There’s an energy of RECKONING happening in the online business world right now, with so many of us rethinking offers, restructuring systems, realigning messaging, and entering Q2 with new perspective on how we want our work/life to feel. This...

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