Love Luxury CEO: ‘We Earned 2.8 Million AED In 5 Minutes’

Emily Abraham shares how she cracked the Hermès resale game, went viral on TikTok, and closed a jaw-dropping 2.8 million AED sale in five minutes.00:00 Introduction01:09 The inspiration behind Love Luxury02:15 What Emily wished she knew before starting off in luxury03:41 Navigating the husband & wife partnership while building a business05:30 How is Love Luxury changing the game07:47 Real vs fake Hermès: How did Emily learn the skill of authentication?09:14 Emily’s 1.55 million AED showstopper11:11 Emily Abraham’s tips for young, budding entrepreneurs11:57 Is finding passion & purpose in business a woman’s thing?13:53 Will Love Luxury ever consider external investment?15:37 How Emily & Adam initially financed Love Luxury18:02 The role her faith played in Emily’s entrepreneurial journey18:49 Has Emily’s relationship with money changed?20:22 The impact of Chinese manufacturing claims on the luxury market22:20 Real brands versus cheap China-made luxury goods25:14 Leveraging social media for business success26:53 The story behind one of Love Luxury’s jaw-dropping sale29:31 Emily’s future plans30:16 Emily’s message to young entrepreneurs31:09 Rapid fireIn this episode of Money Moves, Dania Alshowaikh sits down with the formidable Emily Abraham—CEO, co-founder, and unapologetic force behind Love Luxury. Known on social media as the “Birkin Queen,” Emily opens up about her journey from childhood days sifting through pots of gold to building one of the most trusted pre-loved luxury brands in the UAE and UK. With stories that span hardship, hustle, and heart, this conversation is an unfiltered look at what it takes to turn bold ambition into a multi-million-dollar empire.Emily shares how she and her husband poured every penny—eating instant noodles for eighteen months—into their business, refusing to cut corners even when it hurt. From mastering the art of Hermès authentication to saying no to investors, she reveals the gritty truth behind Love Luxury’s rise. In an industry where trust is everything, she’s made it her mission to out-authenticate the competition, even when accountants begged her to cut costs.But behind the glamour of white-gold Himalaya Birkins and viral sales lies a fiercely grounded woman. Emily talks candidly about the sacrifices, the strain of being apart from her husband half the year, and how her faith and fearless mindset shaped her outlook on success. Her views on gender, passion, and purpose in business are as refreshing as they are thought-provoking.You’ll also hear how a viral TikTok presence turned teenage viewers into brand advocates—and their millionaire parents into loyal clients. Emily breaks down how she turned content into commerce, including one jaw-dropping sale worth 2.8 million AED that happened in just five minutes. If you've ever doubted the power of social media, this episode will change your mind.Emily’s journey is both raw and aspirational. Hit play to discover how she built a global brand from grit, belief, and the relentless pursuit of excellence—and why Love Luxury is more than just a resale brand; it’s a movement.