Love To Be… on building a legendary UK club brand and surviving 30+ years of rave culture

Love To Be… is one of the most iconic and long-running club brands to come out of the UK. In this episode of The Dexter Jones Podcast, I sit down with the people behind the brand, Tony Walker and Marc Dennis, to unpack the untold story of Love To Be… from its roots in Sheffield to global dancefloors and a brand that has stood the test of time. We go right back to how Love To Be… started, the early nights, the culture that shaped it, and the golden era of UK house music that helped define a generation. Tony and Marc share behind-the-scenes stories from legendary nights, the realities of promoting through different eras, and how club culture has changed from the 90s to today. The conversation also looks forward. We talk about keeping the original rave spirit alive in a phone-obsessed world, the importance of community over hype, and how Love To Be… has adapted without losing its identity. From intimate club nights to the launch of the Love To Be Festival, this is a rare insight into longevity in dance music. This is not a nostalgia exercise. It’s a practical, honest conversation about evolution, resilience, and why some club brands endure while others disappear. If you care about classic house, UK rave culture, and the people who actually built the scene, this episode is essential listening. 🎧 Take your time with this one. We talk about: 💃 How Love To Be… started in Sheffield 🪩 Behind-the-scenes stories from legendary club nights 🎶 The evolution of clubbing from the 90s to now 📲 Preserving rave culture in a phone-first era ⏳ Lessons from more than three decades of promoting 🎏 The launch and vision behind Love To Be Festival Find Love To Be… Instagram: @lovetobeevents Instagram: @trimtonemusic For guest invitations, sponsorship proposals, and collaboration enquiries, please contact Dexter: [email protected]