Loved: How to Rethink Marketing for Tech Products - A Book Review

from Product Thinking · host Kyle Evans

This month we're reviewing Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco. It is the latest book from SVPG and focuses on product marketing. So how does it stack up?Overall, I was disappointed by Loved. I had hoped for a solid book on product marketing with insights or tidbits I could use as a product manager or product leader. I didn’t feel like I got that. It felt more like a heavily corporatized book, focused on the boardroom or consultant.Don't forget to subscribe at productthinking.ccWeekly newsletter: Loved: How to Rethink Marketing for Tech Products - A Book Review Or just want to leave a tip: buy me a coffee?Twitter: @kylelarryevans and @producthinking ★ Support this podcast ★

Episode metadata supplied by the publisher feed · Published Sep 7, 2022

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This month we're reviewing Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco. It is the latest book from SVPG and focuses on product marketing. So how does it stack up?

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Loved: How to Rethink Marketing for Tech Products - A Book Review

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