Loving on those laid off, don't fail to prepare your crisis comms plan, TikTok bans, and ChatGPT for cover letters

SO MANY LAYOFFS in tech this last week.  If you are or know someone who is laid off, please reach out to Rachel on any social platforms @rachelhasthemic and she'll reshare and try to help find your next thing. In fact, Rachel posted a LinkedIn video that should top 20K impressions this week; check it out here for inspiration or if you'd like to help spread the word.  Also use #opentowork hashtag on social, use the social apps to network and shoot your shot for that next role you want.  Rachel gives a huge shout-out to her social network; if you haven't been loving on yours lately, now is the time.  New blog on RS about why your business needs crisis comms, and how to create a plan.  (If you need a good public relations resource, Rachel recommends Novitas Communications. They are a Denver-based firm that works globally and are a responsive, empathatic, and highly-skilled team that can help you with your media and PR plans.) To TikTok or not to TikTok? The social app - owned out of China by Bytedance - is getting banned in a handful of states for college campuses and state government devices. Even the feds are cracking down. For businesses and brands using TikTok for organic or paid social, keep this on your radar. Story from Techcrunch.  And this week's How-To video from the Really Social YouTube channel helps you get started with ChatGPT. Rachel kind of goes off about cover letters and why she loves using AI writing to help with those. Sub to the Really Social YouTube channel where we post the video version of the Really Social Podcast and loads of how-to videos for business, social media, and marketing. Rachel's newsletter, B2Bboop, goes out weekly and features the topics from this podcast. Add us to your inbox for a super brief and quippy rundown of the latest RS blog, a hot news item that impacts businesses, and the latest YouTube video to help you succeed.