Low margins equal low investor appetite

Investors are more likely to invest into a business with high margins. Why? Because higher margins provide a buffer for the mistakes a startup is bound to make. A business with low margins poses a higher risk because new businesses can’t always offset low margins with higher volumes. In this scenario, how do you mitigate your risk and entice your investor? Allon Raiz explains how in episode seven of his podcast series, The Successful Pitch.