EPISODE · May 5, 2026 · 18 MIN
Lowballed to Leading: Lamia Tabina on Scaling a Brand Empire
from Cake on Tuesday: The Leadership Blueprint · host Elizabeth Bieniek
Lamia Tabina's ascent to becoming a seven-figure agency owner began not with a grand corporate strategy, but with the necessity of carving out her own space after being consistently undervalued in the job market while newly married and pregnant. By teaching herself design tools and offering services for nominal fees within community WhatsApp groups, she transformed a small side hustle into a global operation that has now empowered over 5,000 entrepreneurs to scale their brands with confidence. Her evolution from a solo freelancer to the leader of a twenty-five-person team highlights a core belief that true growth comes from turning professional setbacks into scalable systems and standard operating procedures. Beyond her professional milestones, Lamia is driven by a deep-seated desire for financial freedom and the autonomy to raise her four children without the constraints or permissions required by traditional employment. She views her current success as the manifestation of a childhood dream, recalling how she once looked at billboards from a bus and promised herself she would one day be the one creating them. This personal drive for authenticity leads her to advocate for a "human-first" approach to business, where she intentionally maintains a relatable, accessible presence to show other women that they can build empires from their own living rooms without needing a perfect production studio or a massive initial following. If you enjoyed learning about Lamia’s journey and her insights on the power of personal branding, you can connect with her on Instagram at @chic.ceo, where she shares daily business advice and entrepreneurship insights. For those who are ready to stop over-researching and start building a sustainable business of their own, you can book a 1-on-1 consultation with her through the link in her bio. Her mission remains centered on helping aspiring female entrepreneurs navigate the transition from a nine-to-five to a life of independence and impact. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Lamia Tabina's journey from side hustles to a seven-figure success story is a testament to the power of perseverance, authenticity, and strategic branding. Her entrepreneurial path began not with a grand plan but out of necessity, as she faced barriers in her career. Newly married and pregnant, she was often lowballed on job offers, prompting her to create her own opportunities. Using Canva, she started designing logos for WhatsApp groups, beginning small but dreaming big.
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Lowballed to Leading: Lamia Tabina on Scaling a Brand Empire
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