EPISODE · Jan 24, 2022 · 27 MIN
“Lower Scores Today!!” The rise and fall of the golf infomercial
from 50 Things That Changed Golf · host Golf Digest
Not so long ago golf on TV was filled with a series of breathless infomercials that promised desperate golfers the cure for their ailing games. The products themselves didn’t always deliver on their promises, but the ads were at least effective in hooking consumers, sometimes in a big way. Alex Myers revisits the golden age of the golf infomercials, why they worked, and why they’ve generally disappeared. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Why were those zany golf infomercials that promised average hackers magic cures so ubiquitous for a time on TV, and why have they mostly disappeared? Alex Myers revisits the golden age of the golf infomercial, what made them so effective, and even what happened to some of their biggest stars.
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“Lower Scores Today!!” The rise and fall of the golf infomercial
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