Loyalty-Based Giving Is Fading. Here's What Comes Next.

Giving has softened in a lot of churches — and most pastors are diagnosing it wrong. In this episode, Dr. Gavin Adams breaks down the shift from loyalty-based giving to alignment giving, why "support the church" stopped working, and three specific communication adjustments that change the generosity response. If you have a stewardship series or capital campaign on the horizon, this conversation is worth your time.