EPISODE · Apr 28, 2026 · 16 MIN
Loyalty-Based Giving Is Fading. Here's What Comes Next.
from The Gavin Adams Leadership Podcast · host Dr. Gavin Adams
Giving has softened in a lot of churches — and most pastors are diagnosing it wrong. In this episode, Dr. Gavin Adams breaks down the shift from loyalty-based giving to alignment giving, why "support the church" stopped working, and three specific communication adjustments that change the generosity response. If you have a stewardship series or capital campaign on the horizon, this conversation is worth your time.
What this episode covers
Giving has softened in a lot of churches — and most pastors are diagnosing it wrong. In this episode, Dr. Gavin Adams breaks down the shift from loyalty-based giving to alignment giving, why "support the church" stopped working, and three specific communication adjustments that change the generosity response. If you have a stewardship series or capital campaign on the horizon, this conversation is worth your time.
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Loyalty-Based Giving Is Fading. Here's What Comes Next.
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