Loyalty Pays: Turning Points, Data & Trust Into Business Growth with Liza Landsman

Loyalty is more than points and rewards, it’s a powerful business strategy. In this episode of All Business with Jeffrey Hayzlett, Jeffrey sits down with Liza Landsman, CEO of The Points Guy, to explore how brands can turn customer loyalty into lasting growth. From building high-performing teams and leading through disruption to using data, personalization, and AI to transform the customer experience, Liza shares why the smartest companies are making loyalty a core part of their business strategy. They also discuss the untapped value of the billions of points sitting unused, why redemption drives retention, and how brands can create experiences that make customers feel truly seen and valued. Learn more about your ad choices. Visit megaphone.fm/adchoices