EPISODE · Jan 24, 2025 · 27 MIN
Loyalty Programs: Consumer Love or Necessity?
from Poll Hub · host Mary Griffith, Barbara Carvalho, Lee Miringoff, Jay DeDapper
President Trump's recent tidal wave of Executive Orders has sparked a lot of debate among some in Washington, but will Americans care about his pardoning the January 6th insurrectionists or trying to end more than a century of birthright citizenship? There's mixed evidence.Loyalty programs were once hailed as a win-win for businesses and consumers, but now they are facing increasing skepticism. While many people still rely on them for rewards and discounts, younger generations seem less interested in traditional loyalty models.Finally, Beer Can Appreciation Day brings us back to a 1945 poll that captured a unique moment in American history.
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What this episode covers
With Inauguration Day come and gone, we take a closer look at public opinion surrounding President Trump's recent slew of executive orders. Then, we explore whether loyalty programs still deliver the value consumers once enjoyed. Finally, we celebrate Beer Can Appreciation Day with a fun fact about wartime tin-saving habits!
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Loyalty Programs: Consumer Love or Necessity?
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