Loyalty Programs in Canada: Are Points and Perks Still Enough to Keep Players Engaged

In this episode of The Great Canadian Gamble, we take a closer look at loyalty programs in Canada’s online casino market. For years, points, tiered perks, and cashback rewards have been the standard for keeping players engaged — but is that still enough in 2025?We break down how Canadian operators are adapting loyalty strategies, the growing demand for personalization, and what younger players really expect from rewards. We’ll also compare casino loyalty programs to those in retail and travel, and discuss the fine line between rewarding customers and encouraging responsible play.Whether you’re an industry insider or a curious player, this episode reveals where loyalty programs are headed in Canada — and why the traditional “points-for-play” model may no longer be enough.