Loyalty360 Loyalty Live | Bill Schneider, SheerID

Send us Fan MailSheerID is an identity verification company serving commerce brands and working with globally recognized names like Walmart, Target, Nike, T-Mobile, AT&T, Spotify, and YouTube. The SheerID verification platform is built on a foundation of 200K+ authoritative data sources, which power instant consumer verification, establishing whether a person is part of a particular community — e.g., a college student, teacher, member of the military, etc. — or a profession like fitness instructors. Retail brands work with SheerID to provide exclusive offers and rewards to select groups — i.e., Target’s back-to-school program designed to engage educators. Brands leverage SheerID’s service to ensure that the people responding to offers and redeeming rewards are truly members of the specific “community” a brand desires to reach. SheerID’s verification engine works in the background and performs a lookup of the customer record to confirm if access to the reward should be granted. Today, brands are using SheerID’s solution much more for loyalty use cases to collect valuable first-party data while providing special offers. Mark Johnson, CEO of Loyalty360, spoke with Bill Schneider, VP of Product Marketing at SheerID, about the company’s verification platform, customer data privacy, and how marketing to people based on the communities they identify with is a powerful strategy for driving engagement.