LSU Athletics: The $250 Million Business of Winning | LBIS E

In this episode of the Louisiana Business & Industry Show, Gordy Rush and Tim Johnson sit down with Verge Ausberry, Vice President and Athletic Director at LSU, to discuss one of the most powerful economic drivers in the state of Louisiana: LSU Athletics, a $250 million operation generating billions in regional economic impact.Verge breaks down the business of running a major college athletic department, from the high-stakes coaching searches that brought Lane Kiffin and Will Wade to Baton Rouge, to the rapidly changing landscape of NIL and revenue sharing. He explains how LSU is restructuring its athletic department to operate like a corporate front office, why building private partnerships and donor relationships is now essential to staying competitive, and how LSU stacks up against the biggest programs in the country. The conversation also covers the exciting capital projects on the horizon, including a new on-campus arena and what a loaded home football schedule means for LSU and the greater Baton Rouge region. If you care about the future of business, sports, and economic opportunity in Louisiana, this conversation is one you do not want to miss. Subscribe, like, and comment to help us spread the word about the future of Louisiana business.