LSU’s Villain Brand Takes Center Stage | LSU Tigers Football News

Lane Kiffin is turning LSU into a football villain—and it’s working. With locker room signs declaring “you have to be a villain to win,” the Tigers are embracing a bold, defiant brand that’s attracting recruits and fueling hype. Even Justin Jefferson backs the move, saying LSU’s talent and history demand no apologies. Kiffin’s unapologetic style—sparked by his Ole Miss exit and SEC clashes—is reshaping the program’s identity, and their season-opening win only adds to the momentum. The real showdown? Kiffin vs. his old team, Ole Miss, in one of the most anticipated games of the year. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/af089e5c44df821e