LTV, CAC, and Unit Economics: What SaaS Investors Really Need to Know

In this episode, we unpack the core financial metrics that define SaaS success: LTV , CAC, and Unit Economics.You'll learn:How to calculate LTV and CAC (the right way—on a gross profit basis)Why LTV/CAC ≧ 3 is more than just a benchmark—it’s a strategic compassHow variations in churn rate definitions (logo vs. revenue) can affect your assumptionsWhy SMB-focused SaaS companies should use conservative churn metricsWhether you're an early-stage founder, growth-stage investor, or just trying to make sense of SaaS unit economics—this episode will give you a sharper lens to evaluate efficiency, sustainability, and growth strategy.