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LTV is NOT a Standalone Metric

EPISODE · Aug 5, 2023 · 2 MIN

LTV is NOT a Standalone Metric

from SaaS Metrics School · host Ben Murray

In episode #23, I address customer lifetime value (LTV) as a standalone metric. It's not! We must compare it to CAC just like CAC can’t be used as a standalone metric. - Why LTV is not a standalone metric? - We compare LTV to CAC - 4 is the new “3” for LTV to CAC SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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LTV is NOT a Standalone Metric

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