Lubetkin on Communications Episode 59: Content Marketing

In this episode of the Lubetkin on Communications Podcast, we present an October 15, 2015 panel discussion on Content Marketing from the New Jersey Chapter of the American Marketing Association. How do you get your voice heard in a competitive landscape where everyone is yelling? That's the question facing marketers today. There are effective content marketing strategies for cutting through the clutter. Advice to use content marketing to improve your position is everywhere.  Once you accept the premise that content marketing is important to your business, what do you do then?  What best practices can you implement to minimize your learning curve and reduce the time to seeing a return on your content marketing investment? [powerpress] Steve moderated the panel, which included the following panelists: Steve Lubetkin Moderator Dan Ackermann Marketing Content Manager Panasonic Mike Goldberg Director of Global Content Marketing Dun & Bradstreet Andaiye Taylor Director of Content Marketing Rubicon Project