Luca Zambello — Entrepreneurial Journey, AI Integration and Strategy in Hospitality, Challenges and Cultural Shifts in AI Adoption, AI as an Enhancer Not a Replacement

Luca Zambello is the co-founder and CEO of Jurny, a hospitality tech company focused on on-demand, tech-first accommodations. He launched one of the first professionally operated Airbnb vacation rental companies in 2012, leading to the creation of Jurny to streamline hospitality for guests and operators. Under his leadership, Jurny manages over 500 units in eight markets and leverages automation to operate top-performing hotels and multi-family buildings. Luca has been featured in Bloomberg, Forbes, and Entrepreneur. Luca Zambello LinkedIn: https://www.linkedin.com/in/lucazambello/ Flor Laorga LinkedIn: https://www.linkedin.com/in/flor-laorga/ X: https://x.com/florlaorga Website: https://aifn.co/flor AI Frontier Network Website: https://aifn.co LinkedIn: https://www.linkedin.com/company/ai-frontier-network/ X: https://x.com/aifn_co YouTube: https://www.youtube.com/@ai-frontier-network OUTLINE 00:00 Start 00:27 Luca Zambello’s Journey from Italy to Tech Innovation 02:36 Building Jurny: Scaling Hospitality Through Technology 03:38 Solving AI Integration Hurdles in Hospitality 13:33 Deploying AI Agents to Improve Service and Operations 23:21 Envisioning AI’s Role in Smart, Automated Hospitality 28:00 Tips for Founders 30:23 Insights on Tech, Growth, and the Future of Hospitality