Lucas McCann – Chief Scientific Officer & Co-Founder, CannDelta Inc.

What happens when a PhD chemist leaves the lab… and builds one of North America’s leading cannabis licensing and compliance firms?In this episode of Growth by Design with Diraj Goel, Diraj sits down with Lucas McCann, Chief Scientific Officer and Co-Founder of CannDelta Inc., to unpack how science, regulation, and entrepreneurship intersect in one of the most complex industries in the world.Lucas shares:How he turned a background in organic chemistry and government inspection into a commercial advantageWhat most founders misunderstand about regulated marketsWhy cannabis marketing is education-first (not conversion-first)How CannDelta evolved from project-based licensing into ongoing advisory, M&A, and marketingWhere AI fits (and doesn’t) in highly regulated industriesThe real tension between scaling a company and raising a familyIf you’re building in a regulated market, expanding share of wallet, or engineering growth beyond your original specialization, this episode is packed with hard-earned lessons.This is founder execution - without the hype.