Lucinda Pikkat On What Makes Brands 'Cool' - Part 1

In this two part episode, Leigh Campbell chats with fashion whisperer Lucinda Pikkat about what really makes brands "cool"! With 15 years in PR and trend forecasting (and a cult TikTok following hanging on her brand advice), Lucinda breaks down why some Aussie labels thrive while others face-plant into irrelevance. From the resurrection of iconic Y2K brands, to why New Balance went from daggy dad shoes to must-haves, they unpack how cultural relevancy, brand identity, and a dash of rule-breaking create that coveted cool factor. Plus, Leigh loved chatting with Lucinda so much that we just had to ask her back for next weeks episode!  Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here. GET YOUR FASHION FIX: Read Leigh Campbell's 17 lesser-known fashion brands you'll want on your radar Watch us on Youtube Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] CREDITS: Host: Leigh Campbell Guest: Lucinda Pikkat Producer: Mollie Harwood & Ella Maitland Audio Producer: Lu Hill Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.