Lucinda Pikkat On What Makes Brands 'Cool' - Part 2

In this weeks second part episode, our deep dive with trend forecasting genius Lucinda Pikkat, we get into how to actually discover those underground labels before everyone else does. Turns out Lucinda's secret weapon is diving into specific "categories" each week—right now she's obsessing over surf culture and spotting opportunities for Australian surf brands. We unpack whether coolness can be manufactured, with Lucinda breaking down the New Balance phenomenon—how Ryan Gosling literally threw them off a balcony in "Crazy Stupid Love" for being uncool, only for them to become fashion-girl essentials years later.  Plus, discover Lucinda's "Country Club chic" style secrets and the top bougie and budget brand picks that deserve your attention. Mamamia studios are styled with furniture from Fenton and Fenton visit www.fentonandfenton.com.au EVERYTHING MENTIONED: Lucinda's Budget: Way Back Wear Depop Leigh's Budget: Devyn Sequin Midi Skirt Lace Lucinda's Boujee: Grace Wales Bonner x Adidas Collection, RE/DONE Leigh's Boujee: JW PEI Bags GET YOUR FASHION FIX: Watch us on Youtube Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] CREDITS: Host: Leigh Campbell Guest: Lucinda Pikkat Producer: Mollie Harwood & Ella Maitland Audio Producer: Lu Hill Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.