Lucy Greene and Pandora Leonard of Anti-Agency - My Big Idea #7

Hello and welcome to Episode 7 of My Big Idea, an ASOS Podcast, with this week's guests Lucy Greene and Pandora Leonard, the founders of Anti-Agency.Founded in 2013 - Anti-agency isn't your average casting agency. It is for people who could’ve been models and decided not to, for people who are too cool to be models and people with real lives on the verge of exploding in music, fashion, art, illustration & creative industries. The two have over 10 years of experience in the fashion and music industries under their belt, with Anti now casting models for Saint Laurent, Marc Jacobs, Dr Martens, Selfridges, Cos, Maison Martin Margiela, DKNY, ASOS, Lazy Oaf, Urban Outfitters, Topshop and countless more. Anti is one of the most successful modelling agencies specialising in alternative, young models and has been described by Dazed as 'The world's sexiest street casting collective'. The agency represents both male and female models including Arvida Byström, Donnika Anderson and Lucas Bin.Lucy and Pandora talk to Asos editor Nellie Eden about how they set up Anti-Agency, the agency's ethos and the future of Anti. This is the story of Lucy and Pandora's Big Idea. Hosted on Acast. See acast.com/privacy for more information.