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Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.” episode artwork

EPISODE · Jul 22, 2022 · 34 MIN

Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”

from On Strategy Showcase · host Fergus

After decades of “Choosy Moms Choose JiF,” how could a brand your mom served you as a kid now be the brand you choose for yourself? Publicis, New York shares the strategy story behind "That Jifing Good."

What this episode covers

After decades of “Choosy Moms Choose JiF,” how could a brand your mom served you as a kid now be the brand you choose for yourself? Publicis, New York shares the strategy story behind "That Jifing Good."

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Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 34 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on July 22, 2022.

What is this episode about?

After decades of “Choosy Moms Choose JiF,” how could a brand your mom served you as a kid now be the brand you choose for yourself? Publicis, New York shares the strategy story behind "That Jifing Good."

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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