Ludology Episode 59 - Hey! That's Mine!

As humans we overvalue losing something and undervalue gaining it. This is called Loss Aversion, and is a well studied psychological effect. How do games incorporate Loss Aversion? How does it affect us as players, and how can game designers use it to create a more emotional and engaging experience? When can Loss Aversion hurt a game rather than help it? Duration: 58:22

Episode metadata supplied by the publisher feed · Published Jun 30, 2013

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Ludology Episode 59 - Hey! That's Mine!

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