EPISODE · Jan 16, 2025 · 28 MIN
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University
from Wharton Marketing Matters
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Barbara Kahn and Dr. Americus Reed about Walmart's "Birkin" bag, and brand dupes & counterfeits. Hosted on Acast. See acast.com/privacy for more information.
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Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University
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