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Luis Hernández: Intercambios positivos de información en eCommerce

EPISODE · Jul 1, 2020 · 49 MIN

Luis Hernández: Intercambios positivos de información en eCommerce

from Masters of Privacy (ES) · host Sergio Maldonado

Hoy entrevistamos a Luis Hernández, que lleva más de 20 años trabajando en funciones de Marketing, Digital e eCommerce - muchos de ellos como principal responsable de estas disciplinas en grandes multinacionales. Entre ellas: eBay, Dell, Liberty Seguros, Sonae y algunas start-ups.  Con Luis hoy ponemos el enfoque en eCommerce y la ventaja competitiva que la obtención de ciertos datos voluntariamente declarados (Zero-Party Data) puede suponer en mercados muy saturados y con márgenes muy ajustados. También analizaremos diferentes posicionamientos frente a clientes finales, plataformas o agregadores.  Referencias: Luis Hernández en LinkedIn NPS - Net Promoter Score (Wikipedia) Barry Wacksman, Chris Stutzman - Connected by Design David Epstein - Range, why generalists triumph in a specialized world Entrevista a Javier Recuenco (Masters of Privacy) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

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Luis Hernández: Intercambios positivos de información en eCommerce

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