EPISODE · Nov 2, 2007
Luis Sahagun of Farmers Insurance on Multicultural Marketing and Advertising
from The Insurance Marketing and Advertising Podcast
Luis Sahagun, Multi Cultural Ad Manager at Farmers Insurance, explains how it takes more than translating advertisements and commercials to reach diverse markets. Elements such as color, style and focusing on the family vs. individuals are vitally important.
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Luis Sahagun of Farmers Insurance on Multicultural Marketing and Advertising
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