Luke Maher: Inside Puma Project 3 and the Rise of the Sub-Elite Marathoner

Luke Maher joins Road to the Trials to pull back the curtain on Puma Running’s Project 3 initiative and how it’s helping fuel one of the most exciting eras in amateur marathoning. From early access to prototype super shoes to building a global community of runners chasing breakthrough performances, Luke shares how the program grew from a product idea into something much bigger.The conversation also gets into the super shoe era, the support Project 3 gives athletes beyond gear, the $3,000 PR bonus, and why runners like Joey Whelan and Alana Hadley show how close the gap can be between everyday life and pro-level racing.Thank you to our sponsors:Precision Fuel and Hydration helps athletes take the guesswork out of fueling by breaking performance down into its essential components: carbohydrates, fluids, and sodium. Their science-backed approach allows runners to dial in each variable independently, making it easier to troubleshoot training issues and race-day execution. With extensive educational resources and practical tools, Precision supports athletes who want to fuel with intention rather than trial and error. Use code "Trials26" for 15% off at precisionhydration.com.WahooThe Wahoo KICKR RUN treadmill brings a more realistic indoor running experience with automatic pace control, terrain simulation, and seamless integration with platforms like Zwift and Strava. Train smarter with technology trusted by elite runners and triathletes. Use code Trials28 for a free Bluetooth fan ($319 value) at wahoofitness.com.