Luke Willis - $39k Launch

Our resident crypto/web3 expert and longtime friend of the show, Luke Willis, re-joined me on Ditching Hourly to talk about how having a weekly podcast and daily mailing list contributed to a product launch that generated $39k in 24 hours.  Luke’s Links:https://lukewillis.com/https://thekoinpress.com/https://kap.domains/aboutSummaryIn this episode, Luke Willis discusses the successful launch of KAP, a blockchain app offering NFT name services. He reveals the mechanics behind the launch, the problem it solves, and the unique features of KoinOS blockchain. Luke shares how he generated $39,000 in just 24 hours and the key factors that contributed to his success. Additionally, Luke highlights the journey of building trust within the blockchain community, their initial DAPs, launch strategy, and positive reception. They provide a platform demonstration and emphasize the power of blockchain technology. Furthermore, Luke emphasizes the benefits of having a podcast and mailing list to build trust, authority, and attract a loyal audience for a successful launch.Key PointsLuke Willis shares his experience and success in launching the KAP blockchain app.Pricing for KAP is based on the length of the name, with options available for various budgets.Experienced a spike in sales during the initial launch, followed by steady sales in the following weeks.Plan to expand the platform by launching a free tier, enabling users without coins to access and utilize the platform’s features.Launching during a crypto winter can still be successful.Speculating on tokens can lead to potential profits in the future.Building trust and authority through consistent content publishing.(Generated by podcastshownotes.ai) ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.