Luke Woodhouse: How to build a brand using one idea

Highlights from the conversationThe concept is the most important thing, because that's really what paints a picture in people's headsWe're always asking how can we exaggerate that idea? How can we make it really, really clear with every element?If you filter yourself, you run the risk of blending in with everyone elseIf you can use storytelling to bring those ideas to life in people's minds, then you don't need to convince them because they'll inherently understand itWe look for people who are ambitious and naturally want to create brave work. We also, um, create an environment where it's okay to put your neck out and try different thingsReally being a cheerleader – giving people that boost and telling them that their work is really good More about Luke Woodhouse Luke Woodhouse is Creative Director at Ragged Edge, a branding agency for changemakers.After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be.Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Brands like Wise, East London Liquor Co, Papier, Reveal, and Mindful Chef.From their London studio for clients around the world, the agency uses brand to solve complex, critical problems. Transforming businesses from the inside out with brave, conceptual thinking across strategy, creative, and implementation. Follow Ragged Edge on Instagram, Twitter, LinkedIn or visit their websiteFind Luke here: LinkedIn | Instagram | Twitter Show NotesPeopleDavid OrmondroydCompanies and organisationsBulbRevealCirca5000Who gives a crapIDEO How you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is to ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.