EPISODE · May 19, 2022 · 1 MIN
lululemon再拓赛道，不只做瑜伽品牌
from 伊人耳朵SPA/一分钟耳朵SPA
感谢友邻优课！来自加拿大的新兴运动品牌 Lululemon 对耐克和阿迪达斯的王者地位发起了强势挑战。从瑜伽用品起家的 Lululemon 曾在三年内实现收入翻倍，也曾经不打广告就轻松卖出标价近千元的运动裤。这个初获成功的品牌，下一步有什么发展计划它又将会以何种策略挑战传统运动品牌公司？
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lululemon再拓赛道，不只做瑜伽品牌
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