Lunch with the Shark – Do I really need to niche my customer down in my market? - Vol. 140

Many marketing gurus tell you that you should niche down in your market…should you? When you are starting your business, many owners tend to go after everyone in their market and end up getting no clients. Come listen to Vidal Espinosa “The Shark CFO” as he explains why a niche is important and how to choose one. Lunch with the Shark is a web series that focuses on you and your business. Covering a wide range of topics from the business owner mindset to financials to what kills a business all of the topics are carefully curated by The Shark CFO Vidal Espinosa. Vidal Espinosa is the Founder and Principal Partner at Invictus Advisors, a bi-national consulting firm whose mission is to be a strategic partner for business owners to make better financial decisions. Managing a portfolio of over 100 clients, with total assets over $10,000,000 he has to lead the organization to open multiple offices throughout the United States and Mexico while increasing the annual budget from $25,000 a million dollars in just three years. As a self-made author, entrepreneur, and business owner he understands what it takes to start and run a business effectively. Join our Entrepreneur community today: http://invictus-advisors.com Follow on Instagram: http://instagram.com/invictusadvisorsusa Follow on Twitter: https://twitter.com/InvictusAdvisor Follow on Facebook: https://www.facebook.com/InvictusAdvisorsUSA/ Does a child you know have a great business idea? Submit your ideas: [email protected] Schedule your 15 minute consult with The Shark CFO at https://invictus-advisors.com/shark