Lunches, Leap of Faith, and Building OmieLife: Nancy Yen on Creating Products with Purpose

In this inspiring episode of SHE DECIDES, host Staci Swiderski sits down with Nancy Yen, founder and CEO of OmieLife, the company transforming the way families approach mealtime with innovative, aesthetically designed lunch solutions for kids. What began as one mother’s concern over her young son coming home from preschool hungry and cranky became a globally recognized brand helping parents simplify lunchtime while making kids excited to eat. Nancy shares the deeply personal story behind creating the original OmieBox, the challenges of leaving corporate life after more than a decade in strategy and product development, and the realities of building a physical product company from the ground up.  Together, Staci and Nancy dive into entrepreneurship, resilience, manufacturing hurdles, motherhood, mentorship, and the importance of trusting your instincts when you know there is a better solution waiting to be built. Nancy also opens up about taking the leap into entrepreneurship after the birth of her second child, learning every aspect of the business firsthand, and how community support and asking for help became key parts of her success journey.  The conversation also celebrates a major milestone for OmieLife as the brand prepares to launch nationwide in Target stores, proving that meaningful ideas built with heart, persistence, and purpose can truly grow into something extraordinary.  Because when SHE DECIDES to trust her vision, she creates something that changes lives. Connect with Nancy Yen & OmieLife: 🌐 OmieLife Website 📸 OmieLife Instagram 🎵 OmieLife TikTok