Lupércio Moraes fala de expansão do Sorvetes Rochinha sem perder a essência da praia | Divã de CNPJ

Como o picolé mais famoso do litoral virou uma marca premium na capital sem perder o "pé na areia"? Neste episódio do Divã de CNPJ, Lupércio Moraes revela os bastidores da estratégia que transformou a Sorvetes Rochinha em um fenômeno de faturamento e fidelidade em SP

Episode metadata supplied by the publisher feed · Published May 21, 2026

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Lupércio Moraes fala de expansão do Sorvetes Rochinha sem perder a essência da praia | Divã de CNPJ

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