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Lurpak's strategic pivot with Rory Foster of W+K, London episode artwork

EPISODE · Oct 12, 2021 · 42 MIN

Lurpak's strategic pivot with Rory Foster of W+K, London

from On Strategy Showcase · host Fergus

In pre-covid convenience-obsessed culture, cooking at home was struggling. This led to  Lurpak's strategic pivot from celebrating "how" we cook to celebrating "why."  A 2021 APG Creative Strategy Award winner.

What this episode covers

In pre-covid convenience-obsessed culture, cooking at home was struggling. This led to Lurpak's strategic pivot from celebrating "how" we cook to celebrating "why." A 2021 APG Creative Strategy Award winner.

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Lurpak's strategic pivot with Rory Foster of W+K, London

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 42 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on October 12, 2021.

What is this episode about?

In pre-covid convenience-obsessed culture, cooking at home was struggling. This led to  Lurpak's strategic pivot from celebrating "how" we cook to celebrating "why."  A 2021 APG Creative Strategy Award winner.

Can I download this On Strategy Showcase episode?

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