EPISODE · Jan 16, 2024 · 33 MIN
Lust auf Zukunft: Warum P&G dm einen Werbespot schenkte
from Corporate Storytelling - Bär Tiger Wolf · host Bär Tiger Wolf
Wie gratuliert Procter&Gamble seinem Handelskunden dm drogerie-Markt zum 50. Jubiläum? Antwort: Mit einem Fernsehspot, der zum dm-Jubiläumsmotto "Lust auf Zukunft" eine hochemotionale Geschichte erzählt. Im Gespräch mit Kristina Bulle enthüllen wir die Story hinter der Story. Mehr Infos zum Film: https://baertigerwolf.de/lustaufzukunft
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Lust auf Zukunft: Warum P&G dm einen Werbespot schenkte
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